Exhibitor: TEALIUM
Sector: DIGITAL MARKETING
Brand name: Tealium AudienceStream CDP
Manufacturer: Tealium
Customer loyalty and retention are two crucial levers for generating growth and overall business success. Industry studies show that it costs five times more to acquire a new customer than it does to keep an existing one! And what's the key ingredient to driving customer loyalty & retention? Customer Data.
Tealium helps companies collect and manage privacy-conscious first-party customer data, understand customer behaviour in their unique terms, and act at the right time to deliver personalisation, great customer experiences, and loyalty/retention campaigns to keep customers coming back again and again.
Now, more than ever, companies need to show they understand and care about their customers.
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