SPEAKING SESSION: Future-proof your business: how TUI increased conversions by 400 %

Looking to reach that warm customer-centric place under the data-driven sun? With the ever-changing landscape of regulation, browser policies and consumer preferences, along with the imminent loss of third party cookies, the journey can be daunting. But it doesn’t have to be! 

So what data strategies has TUI, largest global travel brand, put into place to future-proof their business in these uncertain times?

In this session, Ulisse Sarmiento, RVP Solutions Consulting EMEA shares how TUI works with Tealium and Meta to improve tracking, reduce cost and increase conversion. Hear about what to prioritise when looking to maximize your budgets and ROI:  

• Increase resilience against the loss of third-party cookies. 
• Solidify data collection methods to retain effectiveness and insight
• Optimise conversion with predictive machine learning insights
• Better tracking and uplifts from an exceptional customer experience while honouring all customer consent and data privacy regulations