SPEAKING SESSION: Facilitating the move to PII marketing in uncertain times

Disposable income is down. Price pressures are up. Changes in regulation and tech are also creating uncertainty and constraints for brands and marketers. How do companies navigate these turbulent times and increase revenue while being responsible and empathetic in their marketing and business practices?

Knowing your customers today has never been so important. So how do we do that?

In this insightful session, Tealium's Solution Consulting Director Thibault Delfaud shares critical data strategies to adapt to the changes in consumer behaviours and expectations in order to succeed in the new market environment. You’ll learn: 

• How to maximize reduced marketing budgets through more intelligent data use
• Ways to retain existing customers with relevant and useful messaging at the right time
• Tips for executing responsible and authentic marketing in today’s dynamic environment